Based out of AustraliaI’ve spent over $12.5k on marketing education. Here’s what it’s taught me about selling and scaling coaching offers.
The first info product I ever bought turned out to be the biggest scam I’d paid for.
The coaching was terrible, the community was practically nonexistent, and selling the program seemed more important than helping the people who bought it.
That experience showed me how important it is for customers to feel heard and supported, not just sold to.
Some of the marketing principles I’ve studied come from the late Ben Bader, passed down through my mentor.
Going through these experiences has shown me that more ad spend isn’t always the answer. Sometimes the problem is the offer, messaging, funnel, or sales process.
Today, I work with coaches and education businesses across sales and marketing, from acquiring qualified buyers to improving how those leads turn into paying customers.