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Bilal Khalid

Available for work

Social Media & Meta Ads Specialist

Based out of PakistanReview this user

Brand StrategyBrand consistencyCaptions & Subtitling

Portfolio4

Open a project to see it in full
  • Performance Marketing | 13.9x Cohort ROAS | Case StudyManaged Meta advertising for an online tutoring company across USA, Canada and Australia. Generated 900+ leads and achieved 13.9x cohort ROAS over three years through continuous testing, audience refinement and campaign optimization. Also developed social content that supported positioning and worked on conversion optimization.PDF
  • Meta Ads | Lead Generation | 11.2% Cohort ROASManaged end-to-end Meta lead generation campaigns for an online tutoring startup across the USA and Canada. Generated 370+ leads and achieved a cohort ROAS of 20.1% in first 13 months.PDF

About

Hi, I’m Bilal, helping businesses and brands grow through social media and Meta ads. Over the last 6 years, I have worked with 10+ businesses across EdTech, eCommerce and Digital Media.

I’ve built social media teams, managed large-scale publishing operations, executed end-to-end Meta ad campaigns, developed brand and content strategies, worked on conversion optimization and collaborated with creative, sales and web teams to optimize marketing efforts for measurable business growth.

A few results I’m particularly proud of:
• $150K+ in revenue generated through Meta advertising campaigns
• 900+ leads generated and 13.9x lifetime cohort ROAS achieved for over 3 years for an EdTech business across the USA, Canada and Australia
• 11.2x cohort ROAS at 20.1% lead conversion rate in the first 13 months for an EdTech startup across USA & Canada
• 12x ROAS for an educational organization

I'm currently open to full-time remote opportunities and freelance projects!

Education

  • University of Engineering and Technology, Taxila

    Bachelor in Industrial Engineering

    Oct 2018 – Sep 2022

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Industries, more reviews and certifications are visible to members.

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  • Marketing & AdvertisingMedia & EntertainmentE-commerce & RetailIndustries6 industries
  • Certifications2 credentials

At a glance

Available for workReach out to talk about a project
Location
Pakistan
Services posted
0
Rating
No reviews yet
Member since
12 Nov 2026

Skills 15

The skills this member works with.

  • Brand StrategyProfessional · 3 years
  • Brand consistencyProfessional · 5 years
  • Captions & SubtitlingProfessional · 6 years
  • Analytical ThinkingProfessional · 5 years
  • Attention to DetailProfessional · 5 years
  • Basic SEOProfessional · 3 years

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