Meta Ads | Sales Funnels | Follow-up Systems | Tech Integrations

Overview

I’m a Digital Marketing Strategist and Meta Ads Specialist with over 8 years of experience helping businesses attract more customers and increase sales. I specialise in: • Facebook & Instagram Ads: Strategy, setup, management, testing and optimization. • Sales Funnels: Landing pages, lead generation, booking funnels and sales pages. • CRM & Automations: CRM setup, email and SMS follow-ups, lead nurturing and workflows. • Tracking & Integrations: Meta Pixel, Conversions API, analytics and connecting marketing platforms. • Marketing Strategy: Identifying gaps, improving conversions and helping businesses turn more leads into paying customers. • Email Marketing: Sales campaigns and automated email sequences. I don’t just manage ads. I look at the entire customer journey, from the first click to the final sale. One recent campaign helped a client gain 32 new customers in 30 days for a $6,000 offer. I work remotely with businesses and agencies that need an experienced, independent marketer who can handle both strategy and implementation. Available for freelance, contract and ongoing work.

Deliverables

• Advertising strategy and campaign plan
• Meta Ads Manager setup and configuration
• Audience research and targeting
• Campaign creation and launch
• Ad copywriting and creative direction
• A/B testing and ongoing optimization
• Retargeting campaign setup
• Conversion tracking setup
• Performance reporting and recommendations
• Funnel strategy and customer journey mapping
• Landing page and sales page design
• Lead generation and booking funnels
• Webinar and online course funnels
• Lead capture forms and CRM integrations
• Checkout and payment integrations
• Thank-you and confirmation pages

How it works

1. 1We’ll start with a conversation about your business, what you’re currently doing, what’s working, what isn’t, and where you need help. This is also an opportunity to see whether we’re a good fit.
2. 2Not every business needs the same services. I’ll review your requirements and recommend the best approach, whether that’s Meta Ads management, sales funnels, CRM automations, marketing strategy or a combination of services
3. 3I’ll put together a proposal outlining exactly what’s included, the deliverables, estimated timelines and pricing. My fees depend on the services and level of involvement required, so everything is agreed upon before we begin.
4. 4Once we’re ready to move forward, I’ll gather the necessary information and access to your existing platforms. From there, I’ll handle the agreed setup, implementation and testing.
5. 5Depending on the project, we’ll either launch your campaigns and systems or hand over the completed work\. For ongoing clients, I’ll continue monitoring performance, making improvements and keeping you updated\.

About the seller

Ilona Engelbrecht

Freelancer

Australia

I started as a Technical Virtual Assistant, helping business owners with websites, funnels and marketing systems. Over time, I moved into marketing strategy, paid advertising and building complete sales systems. I’ve been fortunate to work with some incredible entrepreneurs and seven- and eight-figure businesses over the years. One of my long-term clients was making around $2,000 a month selling online courses when we started working together. Over the years, we grew that to months reaching $100,000 in course sales. Another client, who had worked with some of the industry’s top media buyers over the previous decade, achieved his best advertising results in 10 years through our work together. Over the past 18 months, his Facebook ads and booked-call funnel have consistently generated between 4x and 8x ROAS - $200k+ months Today, I bring that experience together to help businesses grow through better marketing, advertising and systems.

• Member since2026