I'm a paid ads strategist who looks at the whole journey, from ad to sale. Ads amplify whatever sits behind them, so before touching a budget I review the audience, offer, landing page, tracking and numbers.
Before going independent in 2023, I was Head of Sales for Teltonika's Australian office, where I opened the Oceania market and led a team of 10 sales managers. That's where buyer psychology got me hooked, and I've studied it for about five years.
Since then I've worked with 50+ businesses across 20+ industries, generating €1.2M+ in revenue and 10,000+ leads for clients. I also co-founded Upthegrade, a tutoring platform where I run ads, funnel and economics.
I help with Meta Ads, full customer-journey audits, and training for teams.