Based out of SpainI'm Omar, founder of Apaxra Solutions. My background is in online marketing: paid ads, SEO, LinkedIn outreach, and building online businesses.
I got into direct mail because of a gap I kept seeing: brands put a lot into building an email list, but a big share of it never sees their campaigns. Postcards are a way to fix that.
I'm practical and numbers-first. Before you spend anything, I'll walk you through the costs and what it would take to break even, using a calculator I built for this. If the numbers don't make sense for your store, I'll tell you.