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Derek Coleman

Available for work

Senior B2B Copywriter

Based out of United StatesReview this user

Content WritingContent StrategyLinkedIn Marketing

Portfolio8

Open a project to see it in full
  • Kartra - Lead Magnet FunnelKartra asked me to make an opt-in page for a lead magnet to help grow their email list. I created the opt-in page and also wrote the thank you page, welcome email, and follow-up emails to promote Kartra and related blog posts.PDF
  • WebinarJam - Google and Yahoo Email Deliverability Changes: What You Need to KnowWebinarJam asked me to write an SEO blog post to help customers and non-customers to prepare for this big Google and Yahoo authentication requirement changes (Feb 2024). This post includes links to other helpful articles and invites readers to start a trial of WebinarJam for $1.PDF
  • Siren Sales Academy Sales Page CritiqueNatalie's sales page made $0 three days into her week-long launch. She hired me to audit the page. I showed her how to fix her page by simply restructuring it. After she made those changes, her launch made $105,000 in 4 days without taking a single sales call.PDF

About

Hey! Derek here. 👋

I'm a Senior B2B Copywriter and Email Marketing Specialist with 6+ years of experience helping SaaS companies, B2B businesses, and personal brands turn strangers into customers.

A few results:

✓ Helped generate over $5.8MM+ in client revenue.
✓ Generated 750+ quality C-suite leads for Saleskey clients.
✓ Helped generate $105,000 from a product launch without sales calls.
✓ Wrote email autoresponders that generated $13.71 per subscriber for business coaching.
✓ Created sales pages that helped sell $6,500+ packages.
✓ Contributed to 24% growth at Kartra and WebinarJam in six months.

I've worked with Kartra, WebinarJam, Hallmark Business Connections, Saleskey, Reach Realm, and Custom Creatives.

I handle everything: strategy, writing, positioning, messaging, and even email list management.

Plus my clients regularly tell me I'm easy and fun to work with (Yahtzee! 😉).

You can hire me to effortlessly attract new customers every week without lifting a finger!

Services 2

  • Copywriting & ContentManaging Your Email ListPosted 2 days agoFrom$1,500 /month
  • Copywriting & ContentDone-for-You Black Friday Email and Social CampaignPosted 2 weeks ago

Experience 5

  • B2B Copywriter

    Genesis Digital (Kartra/WebinarJam)Full-time
    Aug 2023 – Apr 20249 mosRemote

    Crafting conversion-focused SaaS and product marketing copy, email campaigns, landing page content, and promotional materials tailored to online creators and entrepreneurs.

    Results

    • - Led go-to-market copy that helped grow the SaaS user base by 24% in 6 months.
    • - Wrote landing pages, emails, and blog posts that required no more than 5 minutes of editing.
    • - Created headlines and calls to action that boosted click rates by up to 17.3%.

  • Email Copywriter

    Reach RealmContract
    Jan 2022 – May 20231 yr 5 mosRemote

    - Wrote email sequences for several small to midsize eCommerce brands. - Developed email wireframes and collaborated with graphic designers on strategy. - Never missed a deadline in a fast-paced team.

  • Campaign Performance Manager

    SaleskeyContract
    Nov 2020 – Feb 20221 yr 4 mosRemote

    - Generated 750+ C-Suite leads through LinkedIn messaging and slide decks. - Managed lead generation for 130+ B2B clients, including Hallmark Business Connections, Bruce Clay Inc., and Jon Schumacher. - Owned monthly client reporting and calls, improving results and increasing client retention.

  • Email Marketing Specialist

    Custom CreativesFreelance
    Oct 2020 – Jun 20221 yr 9 mosRemote

    - Booked 100+ sales calls in 30 days with one strategic email marketing campaign. - Sold high-ticket group coaching programs and digital info products. - Wrote and set up flash sale, abandoned cart, and follow-up email sequences.

  • CO

    B2B Copywriter

    Class of CopyFreelance
    Jan 2020 – Present6 yrs 11 mosUnited States · Remote

    - Generated $5.8M+ in cash collected for clients since 2020. - Increased revenue for Flax Marketing by over 300% in 3 months. - Handled everything: marketing strategy writing, editing, and automation setup.

Education

  • Los Angeles Southwest College

    Computer Science Information Technology

    Jan 2009 – Jun 2011

See Derek’s full profile

Industries, more reviews and certifications are visible to members.

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  • Marketing & AdvertisingMedia & EntertainmentCoaching & Personal DevelopmentIndustries7 industries
  • Certifications6 credentials

At a glance

Available for workReach out to talk about a project
Location
United States
Services posted
2
Rating
No reviews yet
Member since
12 Nov 2026

Skills 52

The skills this member works with.

  • Content WritingProfessional · 10 years
  • Content StrategyIntermediate · 2 years
  • LinkedIn MarketingProfessional · 6 years
  • Email CopyProfessional · 7 years
  • Digital MarketingProfessional · 7 years
  • AIProfessional · 4 years

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thehelpmarket.com/derekcolemanco

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