Juan Miguel Cajayon

Led a VA team on a one-month contract managing GoHighLevel (GHL) content scheduling for a 160-student roster, reporting directly to the client's Head of Production and driving resolution on a critical delivery bottleneck. ◾ Directed a team of VAs through daily tracker management, overseeing GHL sub-account setup, caption finalization, and quality review across the full roster ◾ Brought 100% of GHL sub-accounts to active, content-ready status within the contract window ◾ Owned client-facing status reporting — delivered structured updates that isolated team performance from external blockers, giving the client a clear, auditable view of delivery risk ◾ Identified a critical bottleneck (client-side non-compliance on account connection and asset uploads) and proposed a hard cut-off date, which the client approved and implemented as official process ◾ Managed formal project close-out, documenting all incomplete accounts with a full audit trail (last-touched dates, outstanding items) for client accountability

Leading the content rebuild for a UK padel media brand, rebuilding site architecture, editorial voice, and lead generation from the ground up after a traffic decline. Scope of the role: ◾ Developing and maintaining five distinct author personas (two real, three fictional) with strict brand voice guidelines, each targeting a specific audience segment and content territory ◾ Architecting a hub-and-spoke content structure organized around two core user journeys: newcomers and beginners to the sport ◾ Writing SEO and AEO-optimized long-form content, guides, and lead magnets aligned to a TOFU/MOFU/BOFU funnel ◾ Producing conversion-focused lead magnets (downloadable guides, checklists) tied to email capture and directory signup ◾ Collaborating cross-functionally with founders, SEO strategists, and designers to align content with business goals (directory monetization, future sponsorship packages) ◾ Auditing and restructuring 30+ existing articles against a new information architecture to eliminate duplication and improve intent-mapping

Own the full content engine for a B2B firm helping technology companies win pipeline through GTM strategy and AI search visibility. Write for tech CEOs, founders, and revenue leaders at B2B companies scaling toward and past $1M ARR. ◾ Build and run the complete content system across LinkedIn, email, and web, not one-off assets: long-form LinkedIn newsletters, brand-voice social content, multi-touch nurture and outreach sequences, service collateral, and blog frameworks ◾ Structure content for both traditional search and AI answer engines (SEO, AEO, GEO), positioning clients to be cited in ChatGPT and Perplexity results where buyers now research vendors before ever reaching a website ◾ Map every asset to a defined next step (free AI Presence Score, GTM strategy call, or LinkedIn Revenue OS) so content drives pipeline rather than reach ◾ Write across five pillars: LinkedIn authority for technology leaders, GTM engineering and pipeline generation, sales and revenue systems, website and conversion architecture, and AI search visibility ◾ Treat content as infrastructure by building repeatable posting cadences, campaign sequences, and reusable frameworks so output compounds instead of resetting each quarter ◾ Hold consistent operator-level voice across every channel, written to the language of pipeline, positioning, and revenue rather than vanity metrics ◾ GHL - building and managing GoHighLevel landing pages, funnels, and automations.

• Run daily LinkedIn engagement with each client's ICP: commenting where their buyers are already talking, answering the questions those buyers keep asking in public, and moving responders into direct conversation before any sales message goes out. • Onboard new clients with a walkthrough of how the engagement runs, what gets posted, where, and on what schedule. • Build a brand voice profile for each client from how they actually write, covering vocabulary, level of formality, and the phrases they would never use. • Edit every AI-drafted comment by hand before it posts, so nothing goes out reading as generated.

• Write long-form articles for tech leaders on Substack, then republish each one on Medium, HackerNoon, and other developer-facing publications. • Source images for every article, matched to the piece rather than pulled from the first stock result. • Write the LinkedIn captions that drive traffic to each article, written to stand on their own in the feed. • Curate and maintain the client's content calendar, so publishing and promotion run on a schedule instead of in bursts. • Run cold LinkedIn outreach to the people those articles are written for.

• Research and write scripts for Moobly TV, a Filipino-language YouTube channel with over 1M subscribers and 279M+ views. • Cover science and technology, history and war, geopolitics, psychology, natural disasters, and unexplained phenomena, turning each topic into a narrative that holds a general audience without flattening the facts. • Write in Tagalog for the channel's core audience, then translate each script into English for wider distribution.

• Write blogs and long-form articles for Soul Creative's clients, primarily in real estate and coworking. • Cover the Philippine and Singapore markets, where the buyer questions, regulations, and price expectations differ enough that copy written for one doesn't transfer to the other. • Handle the brief-to-draft process per client, matching each piece to the voice and audience of the brand it publishes under.

Owned end-to-end social presence for Glenn Bill, the founder of University of Attitude, spanning content strategy, writing, video editing, graphic design, and daily LinkedIn engagement across a five-year engagement (first two in a done-for-you agency set-up). ◾ Grew founder's LinkedIn following from 8,000 to 18,000 (125% growth) entirely organically — no paid promotion ◾ Produced all content formats in-house: written posts, edited video, and branded graphics, eliminating the need for a separate production team ◾ Ran inbound and outbound LinkedIn community engagement — comment replies, DM conversations, and proactive outreach — to convert audience growth into relationships ◾ Built and maintained a consistent founder voice across five years of publishing, supporting a steady stream of keynote and guest speaker invitations

• Ran the full LinkedIn program for clients, from onboarding through publishing, with a team of writers and virtual assistants delivering under me. • Built each client's brand voice from how they actually write and speak, then held every post to it. • Owned quality control on client content, reviewing posts before publication and sending back what didn't meet the standard. • Coached clients directly on what to post, so the content came from their own expertise instead of a generic calendar. • Trained VAs on community engagement, inbound and outbound, including how to comment in a way that reads as a person rather than a bot. • Handled light video and image editing to support posts.

• Ran cold email and LinkedIn outbound campaigns end to end, from targeting through messaging to reporting. • Built each client's ICP, defining who the campaigns went after before a single message was written. • Built the brand voice the campaigns were written in, so outreach sounded like the client rather than a template. • Led a team of writers on personalization, training them to write from something real about the prospect instead of merging a first name into a stock line. • Reported to clients biweekly on campaign performance and what was changing in response.

Created and written a wide range of content, including blogs, articles, scripts, cold email x LinkedIn outreach, and social media content, for clients across different industries, namely: ◾ Healthcare ◾ Finance ◾ Automotive ◾ DIY/Construction ◾ Tech ◾ Real Estate ◾ eCommerce ◾ Generative AI ◾ Web3 and many more.

• Wrote and produced broadcast content across formats: TVCs, station IDs, AVPs, program segments, channel and product launches, promos, and seasonal and print campaigns. • Directed TVCs from script through shoot. • Produced segments for television programs, running them from concept to delivery. • Worked as a researcher on program content, sourcing and reaching out to interview subjects directly. • Edited video for broadcast and campaign use.

Wrote white papers, newsletters, social media posts, podcast show notes, LinkedIn and email marketing messages, and blogs to promote the business and its clients.

• Write cold emails that put SDRs and BDRs in front of tech recruiters and hiring managers directly, skipping the application portal where most candidates disappear into a queue. • Position each candidate on what they've actually closed and sold, since a recruiter reading a cold email is deciding in one line whether this person can do the job.

• Keep projects on timeline, tracking deliverables across writers and flagging slippage before it reaches the client. • Report to clients directly on progress, blockers, and what's shipping next.

• Wrote SEO-optimized content for a real estate company: marketing articles, how-to guides for buyers, and feature stories on properties and neighborhoods. • Handled keyword research and on-page optimization for each piece, writing to search intent rather than fitting terms in after the draft.

Delivered industry-leading insights and expertise to clients via 800-word blog posts on Quora and enhanced their online visibility by optimizing their LinkedIn profiles.

Teaching Japanese adults and kids alike to learn how to speak and write conversational English.

Leveraged in-depth power tool knowledge to troubleshoot customer issues and recommend effective solutions. Provided expert advice on power tool accessories and parts, ensuring compatibility and enhancing project results.