Cold traffic acquisition, retargeting, win-back & creative testing

Overview

I build performance ads the way a creative strategist should: starting with the angle, not the script. That starts with research. I mine reviews, competitor ads and customer data to find the belief or pain point worth betting on. From there I develop concepts and write multiple hook variants for each one, so every test tells you exactly what's working and why. Formats I write and direct: • UGC, talking-head and creator scripts • VO + b-roll, character-driven, podcast-style and comedic concepts • AI-produced video and static concepts • Long-form video ads and VSL-style ads for supplement offers I write for Meta, YouTube, and AppLovin/Axon across cold acquisition, retargeting and win-back, and I can brief and direct editors and talent to get it produced. I also know what has to happen after the click, so the ad sets up the landing page, VSL or offer instead of fighting it. Results include a Meta ad that grossed roughly $2M and video creative for 7-, 8- and 9-figure supplement brands averaging ~$352K/month in spend, all in tightly regulated categories like supplements, telehealth and hemp.

Deliverables

• Whatever you need -- from concepting and briefing to hooks, full scripts, custom VO, etc. (I don't do video production/editing)

How it works

1. 1Let's hop on a call to discuss your business, your needs and how I can potentially help.
2. 2I'll send you a detailed proposal with pricing and hard deadlines
3. 3We create some amazing ads together

About the seller

Matthew Katz

Creative Strategist and Copywriter

United States

I'm a creative strategist and direct response copywriter with 20+ years building complete funnels for DTC health, wellness, telehealth and cannabis brands, from angle and hook through ads, advertorials, VSLs, upsells and lifecycle email. I cut my teeth at Agora, where my copy helped launch their first two supplement brands, NorthStar Nutritionals and Real Advantage Nutrients. Since then I've beaten every standing control at Newport Natural Health, written a Meta ad for Brand Bolt that grossed roughly $2M, and directed video ads for 7-, 8- and 9-figure supplement brands averaging ~$352K/month in spend. Today I lead creative strategy and copy for Mood, a top hemp brand in one of advertising's most restricted categories. I've been at this long enough to know I can move the needle on my own, but I also have the humility to share my crayons with others. If you need someone who can own the strategy and still write the work, let's talk.

• Member since2026