Based out of United StatesI'm a creative strategist and direct response copywriter with 20+ years building complete funnels for DTC health, wellness, telehealth and cannabis brands, from angle and hook through ads, advertorials, VSLs, upsells and lifecycle email.
I cut my teeth at Agora, where my copy helped launch their first two supplement brands, NorthStar Nutritionals and Real Advantage Nutrients. Since then I've beaten every standing control at Newport Natural Health, written a Meta ad for Brand Bolt that grossed roughly $2M, and directed video ads for 7-, 8- and 9-figure supplement brands averaging ~$352K/month in spend. Today I lead creative strategy and copy for Mood, a top hemp brand in one of advertising's most restricted categories.
I've been at this long enough to know I can move the needle on my own, but I also have the humility to share my crayons with others. If you need someone who can own the strategy and still write the work, let's talk.