Email campaigns and flows for DTC health and wellness brands
- Storytelling
- Email Marketing
- Research
- Marketing
- Copy Editing
- Copywriting
Image 1 of 5Overview
I write email campaigns and automated flows for DTC brands, mostly in health and wellness. Over the past three years, the campaigns I’ve worked on have generated over $2,000,000 in email revenue. You get research into your audience and the words they actually use, written in your brand's tone, campaign emails, and flows such as welcome, abandoned cart, post-purchase, and winback. Everything is written to your brief in your brand’s voice and delivered in Google Docs (or however you'd prefer), ready for uploading to Klaviyo. I also work with a team of designers, so I can take an email from copy through to finished design if you need it. Tell me about your brand and what you’d like help with, and I’ll tell you where I’d start.
Deliverables
- Email campaigns written for your brand and your audience
- Automated flows that keep earning between sales
- Subject lines and preview text that get your emails opened
- A simple plan for what to send and when
- Revisions until you're completely satisfied with the work
How it works
- Tell me about your brand. A short brief about your product, your customers and what you want your emails to do.
- I look at what you’re sending now. I go through your current campaigns and flows to see what’s working and what’s missing.
- We agree a plan. You get a simple outline of what to send and when, and you approve it before any writing starts.
- I write. Your emails are written in your brand’s voice, using the words your customers use.
- You review, I refine. You send feedback, I make the changes, and you receive final copy ready to upload.
FAQ
It depends on the scope of the work. Some brands work with me on a flat fee, some on a percentage of the revenue I add, and some on a mix of the two. Tell me about your brand and what you need, and we can agree on the model that fits your requirements.
About the seller
IndiaI write email for DTC brands, and I've been doing it for three years. Before starting Cavemen Copy, I was an email copywriter at FIINTO, a DTC retention agency. I wrote campaigns and the full set of flows (welcome, abandoned cart, abandoned checkout, browse abandonment, post-purchase, consumption and winback) for supplement brands including Holistic Hercules, Stampede Network and Longevity Box. Now I work with DTC founders directly. I look through your Klaviyo flows and campaigns, find where the revenue is slipping, and write the emails that fix it. I work best with brands that already have a list and want it to earn more.
- Member since2026
