Mark Kington

£25M+ in collective business revenue: Played a central role in advertising ideation, direct-response copywriting, campaign messaging and sales funnel strategy across multiple businesses. $300,000 Alibaba partnership secured: Helped develop the successful partnership proposal and oversaw the review and final creative approval of associated marketing content. Final creative sign-off authority: Reviewed, directed revisions and approved social media content, marketing videos and campaign assets before publication. Advertising strategy and creative development: Collaborated with media buyers to develop campaign angles, advertising concepts and funnel recommendations designed to improve conversions. Celebrity participation secured for Inside Success TV: Led the outreach team responsible for engaging talent including Austin St John and Harold Perrineau. Celebrity-led campaign delivery: Coordinated creative materials and production requirements with the teams of Daymond John and Dolph Lundgren.

$27,000 in SaaS campaign revenue generated: Wrote a direct-response email sequence for a $1 front-end offer, converting marketing messaging into measurable sales. 40% reported purchase conversion achieved: Developed a low-ticket sales page for Jay Abraham, demonstrating the impact of persuasive offer positioning and conversion-focused copy. Email Segmentation: Created segmented email campaigns for different audiences based on marketing strategy and adapting messaging to different levels of purchase intent. Sales campaigns developed for internationally recognised entrepreneurs: Created sales pages, video sales letters and email sequences for clients including Jay Abraham and Jay Shetty. Multiple marketing and copywriting books published: Transformed practical direct-response expertise into educational resources for entrepreneurs and marketers.