Revenue Architect - I build commercial systems that turn existing audiences into revenue for financial platforms, banks and media
I help financial media and capital-markets companies turn their existing audiences into revenue they're currently leaving on the table.
Most of these companies have built something valuable (a subscriber base, a content engine, a distribution network), but the commercial architecture to actually monetize it at scale is missing or underdeveloped. That's where I come in.
Over 15 years in Swedish capital markets (Stockpicker, Nasdaq, Cision), I've generated 19 MSEK through email monetization and built institutional partnerships with four of Europe's largest financial institutions. I know how these organizations think, what their constraints are, and where the revenue is actually hiding.