Senior Full-Stack Media Buyer, Business Ops, Systems and Sales Engineer, etc. with 17+ years of experience managing, optimizing, and scaling paid media campaigns with a primary specialization in Meta Ads. Expert in full-funnel strategy (TOF → MOF → BOF), creative strategy and testing frameworks, advanced audience segmentation, and technical tracking setups, GHL: integration, workflows/automation, funnels, forms/surveys/quizzes, AI-powered Systems Builds, and more. Proven track record of aggressively improving ROAS, slashing CPA, and scaling high-budget campaigns across multiple industries. Great at working alone as well as with a team, and reliable.