Matt Sastre

Over the past months I delivered three Hungarian-market projects within this collaboration, all in the info-product and service space, owning copy and conversion logic from research to launch-ready assets. Investing-education membership (financial education niche) Wrote a 17-phase long-form sales page, repositioned from selling to convinced readers to handling the objections of doubtful prospects, with skim-proof section pre-headlines, a transparent day-8 first-charge risk reversal and a mechanism-led headline. Drafted a 10-minute VSL and a launch set of 10 to 15 Meta creatives, including a verified-data past-performance ad with an evidence folder, an old-video-versus-today format and a bank-statement reveal. Swept every script for assumption-based lines and rewrote all CTAs to a direct next step with a clear benefit. Questionnaire funnel for separated parents (family-law adjacent niche) Wrote the landing page around a multi-year study as the key statistic, took it through three video-feedback revision rounds (audience split into three situations, value block moved after the CTA, email step reframed as a lead magnet), then rebuilt it twice as the mechanics moved from story submission to a questionnaire and a three-step flow, keeping paid traffic from dropping off before the email step. Rewrote the founder’s VSL against a brief and wrote first-person short-form ad scripts. Bodyweight-training app (fitness niche) (doing over 7 figure a year) Delivered an in-depth conversion audit of the existing sales page for a tiered subscription (monthly, half-year, yearly), with concrete recommendations on positioning, offer presentation, proof and close. The recommendations were implemented on the live page as delivered.

• Lead full-funnel conversion optimization across the entire customer journey, focused on increasing conversion rate, AOV, and LTV • Rewrite and optimize sales pages and upsell pages based on performance data, customer psychology, and structured A/B testing • Develop high-converting Meta ad creatives, including primary text, hooks, angles, and UGC-style video scripts • Write promotional email campaigns sent to segmented lists to drive immediate revenue and maximize campaign performance • Create advertorials that pre-frame offers and strategically increase upsell take rate • Generate and prioritize test ideas to continuously improve funnel performance and move key revenue metrics • Track copy performance and contribute to data-driven decisions around messaging, positioning, and offer structure • Collaborate on new product launches, offer expansions, and funnel strategy to scale revenue efficiently

Responsibilities in This Role: Writing ad copy and developing creative concepts for advertising campaigns. Creating and optimizing email campaigns aligned with marketing objectives. Writing, structuring, and refining VSLs (video sales letters). Building and writing full sales funnels from start to finish.

Responsibilities in This Role: Develop compelling creative concepts and copy for advertisements and various marketing projects. Manage end-to-end copywriting across all required assets and channels. Write high-performing email campaigns, including strategy, messaging, and optimization.

As the full-stack copywriter behind The Anomaly Trader's email ecosystem, I handle everything from strategic planning to execution across multiple platforms (email, IG, YouTube). Here's what I'm responsible for: 🔥 Daily email content: Value emails, belief-shifting stories, re-engagement campaigns, Q&A trust builders, testimonial-based proof — all written to create genuine connection, establish us as the authority, and naturally move leads toward buying. 📲 Multi-platform copy: IG captions, story adaptations, and YouTube promo copy to keep us top-of-mind even when people aren't checking their inbox. 📈 Strategic optimization: Brought dead subscribers back to life, segmented our list for better targeting and fixed our deliverability by: Cleaning out inactive subscribers Sorting out SPF, DKIM, and DMARC settings Improving sender reputation & inbox placement

Elevate Trading is the biggest trading education brand in Hungary, coaching thousands of traders on how to master the markets and stay consistent. Here’s what I did for them: Email Marketing – Took over their email list of 5,000+ subs and turned it from silent to active. My emails consistently pulled 35.53% open rates and 3–5% CTRs, reactivating a cold list and keeping it warm with sharp copy and clear structure. Newsletter Strategy – Planned and wrote educational + offer-driven newsletters that actually got read. Not just filler content — but real value that built trust and made offers hit harder. Promo Campaigns – Helped them push specific trainings and events through short bursts of direct response-style email campaigns. Clean structure, urgency, and tight CTA’s to drive action. Deliverability Fixes – Cleaned up some issues affecting inbox placement and made sure their emails landed in front of their people — not buried in spam or promo tabs.

Denys Kotov is a well-known German content creator with over 120K+ followers, helping beginner creators grow, monetize, and scale their audiences. Here’s what I did for him: VSL Copy – Wrote the script for a new offer that generated 53 sales in 30 days. (Before that, he was barely closing 1–2 sales per month.) Landing Page Copy – Wrote the full landing page for that same offer, aligned with the VSL and optimized for conversions. Email Marketing – Managed his newsletter and email list, consistently pulling 35% open rates and a 4.12% CTR. Social Media Content – Wrote threads, Instagram captions, and stories to keep his audience engaged and drive traffic to offers. Reels Scripts – My scripts helped him rack up over 2 million+ views across his Reels.

Writing email campaigns that turned cold subscribers into paying customers. Rewriting funnels that were leaking sales and turning them into smooth, conversion-focused sequences. Optimizing subject lines, CTAs, and content structure to boost open rates, click rates, and most importantly… revenue. Collaborating with clients to align offers, positioning, and messaging so the copy didn’t just sound good it sold. Analyzing performance data (like open rates, CTRs, conversions) and tweaking the copy until it hit the mark.