Based out of PakistanI was a software engineer who got tired of debugging code and started debugging ads instead.
Turns out it’s the same job: something’s broken, nobody knows why, and everyone’s guessing😂.
I started in Direct Response in 2022, and the biggest thing I’ve learned since is that people will NEVER buy products or any coaching DFY or DWY program.
Rather they buy your products or a service based on a belief sitting underneath it.
For example:
Women buying skin care products NOT because they want to feel desired by their partners but to avoid becoming the center of discussion in their circle.
Men buying hair peptides not because they want their hair back to feel confident but because they don’t want others to look at them as someone old and “UGLY”, etc.
The reason for mentioning these examples was to show you what I’m best at:
Finding the belief behind the click, then building the idea around it.
And today I do that as a Creative Strategist while working with DTC Ecom Brands.