Scaling info businesses through sales & marketing systems

Overview

I help coaches and education businesses scale by managing both sides of customer acquisition: marketing and sales. On the marketing side, that means developing and managing paid acquisition strategies, webinar and VSL funnels, ad creatives, landing pages, and the systems that turn cold traffic into qualified prospects. On the sales side, I oversee the processes that turn those prospects into paying customers, including lead qualification, CRM systems, follow-up, sales team performance, and conversion optimisation. Rather than treating marketing and sales as two separate departments, I treat both as one entity because frankly they are. From the first ad someone sees to the point they become a customer, the goal is to identify what’s working, fix what’s holding growth back, and improve the numbers that actually matter. I work with coaches making $20k–$200k/month, as well as those who are established creators/business owners looking to transition from low-ticket products into high-ticket offers.

Deliverables

• Customer avatar research, competitor analysis, and offer positioning
• End-to-end customer acquisition and sales strategy
• Meta ad scripts, creative development, campaign setup, and management
• Webinar or VSL funnel development, including landing pages, sales copy, and registration flows
• Pre-selling systems, email/SMS sequences, VIP upsells, and lead nurturing
• Sales process development, including qualification, call structures, and follow-up
• Sales management oversight, including setter/closer performance, training, and accountability
• CRM pipeline setup, conversion tracking, and sales automations
• Ongoing marketing and sales optimisation based on customer acquisition costs, cash collected, and revenue performance

How it works

1. 1Initial strategy call to review your offer, current marketing, sales operation, and growth goals
2. 2Audit existing funnels, ad campaigns, sales processes, team performance, and conversion data
3. 3Research your audience and develop the marketing and sales growth strategy
4. 4Build or optimise acquisition funnels, ad campaigns, sales processes, and CRM systems
5. 5Implement lead nurturing, sales follow-up, tracking, and team performance systems
6. 6Launch and manage paid acquisition while overseeing sales team performance
7. 7Review performance across the entire customer journey, from ad spend and lead quality to booked calls, close rates, and cash collected
8. 8Continuously optimise marketing and sales operations to improve acquisition efficiency and revenue

FAQ

About the seller

Adi Kumar

Growth & Paid Acquisition Strategist

Australia

I’ve spent over $12.5k on marketing education. Here’s what it’s taught me about selling and scaling coaching offers. The first info product I ever bought turned out to be the biggest scam I’d paid for. The coaching was terrible, the community was practically nonexistent, and selling the program seemed more important than helping the people who bought it. That experience showed me how important it is for customers to feel heard and supported, not just sold to. Some of the marketing principles I’ve studied come from the late Ben Bader, passed down through my mentor. Going through these experiences has shown me that more ad spend isn’t always the answer. Sometimes the problem is the offer, messaging, funnel, or sales process. Today, I work with coaches and education businesses across sales and marketing, from acquiring qualified buyers to improving how those leads turn into paying customers.

• Member since2026