Freelancer
Owned paid acquisition across Meta and Google for book-a-call lead generation serving home-services operators. About $302K spend to $794K tracked revenue, 2,312 leads, 720 booked calls, 613 sales. Built call tracking and offline conversions tying spend to closed enrollments, and scaled Google in 20% steps.
Own Meta strategy and conversion tracking for a done-for-you agency selling $10K programs. Six months: about US$62K spend to 267 booked calls to 72 clients, about US$350K collected at ~5.5x, reconciled to cash. Grade creative on cost per booked call, not CTR. Direct a junior buyer and wrote the campaign and testing SOPs.
Bachelor in Technology(Electronics and Communications Engineering)