Based out of United StatesYou're not looking for someone to just "post" on social media or build a funnel. You need a strategic partner.
Someone who can recognize the most powerful ideas inside your body of work, and turn them into content people can't stop thinking about.
I partner with established thought leaders, authors, coaches, clinicians and personal development brands to extract their intellectual property, sharpen their ideas, and translate their expertise into high-impact content that builds authority, trust and sales.
Because after years (or decades) inside of your own work, it can become surprisingly difficult to see what makes your ideas extraordinary. Sometimes we're too close to our own work to see the hidden opportunities.
This is where I can help. 10 years supporting established leaders in personal development, coaching, wellness, speakers and NYT best-selling authors.
Bethany Dotson
Available for workSocial Media Strategist
Based out of United StatesReview this user
Portfolio1
Open a project to see it in fullAbout
Experience 4
Social Media Strategist
Partnering directly with founder to evaluate audience positioning, offer messaging and content performance, translating business priorities into actionable cross-channel marketing recommendations. Lead editorial and audience strategy for an established therapist, author and podcast host with 11M+podcast downloads, transforming proprietary intellectual property into multi-channel thought leadership. Advising on campaign, launch and offer messaging while coordinating content across organic and paid social media campaigns.
Results
- 3 viral reels + 3K new followers in first 90 days.
Social Media Strategist
EFT UniverseContractDeveloping content and audience strategy for an established evidence-based wellness education and professional certification organization, aligning clinical research, practitioner education and customer stories with enrollment and business objectives. Translating clinical EFT research, neuroscience, practitioner expertise and case studies into accessible multi-channel campaigns supporting consumer education, practitioner acquisition and certification enrollment.
Results
- 400% increase in Instagram engagement within 30 days
Fractional Marketing Manager
Nancy Levin CoachingContractPartnered with leadership of an established coaching and professional education brand to translate business, enrollment and revenue objectives into integrated marketing strategies across email, social, podcast, webinars, paid acquisition and product launches. Analyzed audience behavior, campaign performance and messaging gaps to refine positioning, content strategy and customer journeys across multiple offers. Increased Instagram engagement 400% within 30 days by repositioning content themes, hooks and audience messaging based on performance and audience insights. Generated $30K in incremental revenue within the first 60 days through a targeted email campaign informed by customer behavior, offer positioning and conversion opportunities.
Results
- $30K incremental revenue generated from email campaign within first 60 days
- Up to 50% improvement in email open/click-through performance
Founder, Break the Cycle (Somatic Therapy & Coaching)
Bethany Dotson, LLCSelf-employedFounded, operated and scaled a high ticket online coaching practice, developed a proprietary offer, customer acquisition strategy, sales funnels, content systems and a 16-week flagship methodology. Applied customer interviews, behavioral insights and direct client experience to refine positioning, messaging, curriculum and customer journey. Built a 100+ episode podcast and multi-channel content ecosystem translating complex concepts in behavioral psychology, trauma, relationships and behavior change into accessible consumer education.
Results
- 5-10X ROAS between 2022 - 2024.
- Dozens of clients entering healthy relationships, experiencing less anxiety and rebuilding confidence after divorce or narcissistic abuse.
Education
The University of North Texas
Bachelor of Arts, French
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