Based out of United KingdomHands-on performance marketer. I plan, launch and optimise paid acquisition, then fix the landing pages and funnels behind it so more clicks turn into leads, calls and sales.
Track record: $10M+ in paid spend across Google, Meta, YouTube, Taboola and Outbrain, and $190M+ in client revenue. At Etico I ran the CRO programme that took landing pages from 1% to 6.5% conversion across 161,666 qualified leads. Through my agency: £1m+ in client revenue for Blue Guardian on about £20k a month, mostly Meta. I write the ads, VSLs and email myself.
I also help teams modernise their marketing with AI: I built a 9-tool copy platform and a one-prompt video ad pipeline with Claude Code.
Deepest experience: legal and claims lead gen, finance, prop trading and nutra, for UK and US clients. London based, full UK hours plus daily overlap with US Eastern time.