I help DTC, app and lead gen brands scale on paid social and search. 10 years in creative strategy and media buying across Meta, Google, TikTok and YouTube, with $75M+ in ad spend managed and $225M+ in client revenue driven.
Recent results: scaled a iGaming client's Meta account from $273K to $1.1M a month while cutting CPA 70%, helped an app client scale TikTok and Meta spend 250% while decreasing CPA.
Past clients include Cloudflare, Zazzle, Sleep Cycle, NeuroGum, BIOHM Health, GlobalGolf and Piano in a Flash. I'm also buying lead gen hands-on right now (home services, business loans, insurance, debt relief) plus telehealth and supplement campaigns.
I find the angles, write the briefs and scripts, direct editors and designers, and run the buying, so creative and media decisions come from one place. Available for freelance and fractional work.