Olabode Adaramola

Daily creative strategy and production for a DTC supplement brand on Meta. Winner iteration across proven concepts: taking what the account had already proven and building the next variation off the specific element that was carrying it, rather than starting over. Hook and angle development, and production-ready briefs for both video and static. Directed creators and editors and worked to a static designer, briefing each concept with the exact on-screen wording, the shot direction and timecodes, then reviewing every delivery against the brief and against brand compliance standards before it shipped. Read the account at the metric level: thumbstop rate, hook rate, hold rate, after-hook hold, outbound CTR, ATC rate, CVR, ROAS, CPA, CPM and frequency. That read identified where each ad was breaking down and which creative decision caused it, and it set the next round. Sustained twenty to twenty-nine briefs a week across video scripts and statics, thirty-five at peak.

Creative strategy and research for a DTC supplement brand on Meta. Ran a 900-ad competitor sweep across the Meta Ad Library covering every active brand in the category. Competitor-by-competitor analysis of ad angles, format distribution, messaging patterns and audience signals, plus review-based persona development for three direct competitors. Mined close to 13,900 data points from Reddit, Amazon reviews, YouTube comments, Facebook groups, TikTok and Trustpilot to surface hesitation language, failure language and relief language. Validated 7 strategic gaps against a three-criteria test: loud in the customer research, absent from every competitor, and credibly ownable by the brand. Built a 14-day creative roadmap on an evidence ranking system running from Rank 1, pressure-tested iterations, to Rank 8, competitor imitation. Phase 1 built from Ranks 1 and 2, Phase 2 introduced the validated gaps. Every test carried a documented hypothesis, success criteria and a decision framework at the end of each phase. Delivered 10 production-ready hooks, each annotated with the research finding it came from, the tension it addresses, the emotion it leads with and the first-frame visual. 5 validated angles with full rationale. 3 production-ready UGC briefs with timing markers, three hook variations each, b-roll notes, overlay direction, talent profile and shooting requirements.

40+ projects for DTC and ecommerce brands on Meta and TikTok, across the full funnel rather than the ad alone. Ads, UGC scripts and statics before the click, then sales pages, VSLs and email flows after it. Research first, always. The creative is the last thing written, not the first. Customer language mined from Reddit, Amazon reviews, YouTube comments, Facebook groups and Trustpilot, then gaps validated against a three-criteria test and angles pressure-tested against existing buyer beliefs before a word of copy exists. Built a 57-page creative strategy document for AG1 by Athletic Greens from public data: four audience personas, nine hook tactics, nineteen strategic gaps, and five original concepts with production-ready briefs. Ran a full teardown of Glossier's paid social across 100 creatives, mapping format mix, longevity patterns and hook taxonomy, and produced three test concepts from the gap findings. Scripted a VSL for a DTC hair growth serum on a Validation-Education-Solution framework, and scripted and briefed UGC creators across skincare, supplements, pet subscription, beverage and lifestyle. Every brief carries timing markers, hook variations, b-roll notes and overlay direction so the creator has a through-line to perform rather than lines to deliver. Ad account read at the metric level: thumbstop rate, hook rate, hold rate, after-hook hold, outbound CTR, ATC rate, CVR, ROAS, CPA, CPM and frequency. That read finds where in the funnel an ad is breaking and which creative decision caused it, and it briefs the next round.