Based out of NigeriaI help DTC brands find where revenue is leaking in their Klaviyo setup...and fix it.
I look beyond open rates and campaign performance to uncover what's actually hurting retention.
For a wellness brand, I found 60% of new subscribers entering the Welcome Flow through a stale giveaway source. We shut it down, re-segmented the list, and first-purchase revenue increased 29% ($21,357 to $27,562) in three weeks. Without changing a word of the flow.
For a fitness apparel brand generating $860k+/month, I traced a 41% revenue decline to a 71% drop in Welcome Flow performance and 68,000+ cold contacts damaging deliverability.
The lesson? Revenue problems aren't always where you expect.
I audit lifecycle flows, segmentation, list health, and acquisition sources to find what's bleeding revenue before touching the copy.