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Muhammad Abdullah | CRO

Available for work

Shopify CRO for $100K+/mo brands | 10% RPV lift in 90 days or free

Based out of PakistanReview this user

Heatmap AnalysisShopifyGoogle Analytics 4

Portfolio30

Open a project to see it in full
  • Artem Straps: +26.1% RPV from a PDP bundleWe moved the deployant clasp from a small add-on below the button into a "Complete your setup" bundle on the product page, with the $37 saving shown. Over 21 days and 13,707 visitors, revenue per visitor went from $8.18 to $10.31 (+26.1%) and conversion from 2.97% to 3.70%.PDF
  • Artem Straps: +18.5% RPV checkout stock checkCheckout didn't tell people their order was actually in stock. We added a short bar that says "Checking Stock…" and then turns green with "All Items in Stock!". Over 19 days and 46,550 visitors, revenue per visitor went from $3.58 to $4.24 (+18.5%).PDF
  • BSQ: +14.56% RPV from an advertorial headlineOn Besque's Magic Body Oil advertorial we changed only the headline, swapping a feature list for a curiosity hook: "The Ancient Oil Secret That Makes Skin Look Young Again". In one week (17–23 March 2025), revenue per visitor went up 14.56% and conversion 9.49%.PDF
  • Artem Straps: +5.5% CVR shipping bar in cartShoppers only saw the shipping cost at checkout, and many dropped between cart and checkout. We added a free-shipping progress bar to the cart drawer without changing the offer. Over 35 days and 88,064 visitors, conversion went up 5.5% and revenue per visitor 1.9%.PDF
  • BSQ: +10.51% RPV from a second headlineAfter the first advertorial headline won, we tested a new winning headline on the landing page itself, 8–24 April 2025. The BSQ test log records +10.51% revenue per visitor, +11.7% conversion and +$21,911 a month. The deck rounds the same test to +10.5% / +11.7%.PDF
  • BSQ: +11.33% RPV from estimated shipping on cartShoppers could reach the cart without seeing when the order would arrive. We put an estimated shipping date on the cart, 6–15 May 2025. The test log records +11.33% revenue per visitor, +8.66% conversion and +$392,631 a month; the deck rounds that to +11.3% / +8.7%.PDF
  • BSQ: +9.0% RPV from new urgency on the PDPThis test changed the urgency treatment on the BSQ product page, 2–15 June 2025. Both the test log and the deck record it as a winner: +9.0% revenue per visitor and +9.2% conversion, with a monthly revenue impact of +$266,772 in the log.PDF
  • NDA: +24.2% CVR from a three-way testA three-way test for a UK DTC brand (NDA signed). New Group 2 won, with +24.2% conversion and +4.18% revenue per visitor on the Intelligems screenshot. Client branding is not shown.PDF
  • NDA: +12.14% RPV from an SB06 discount-code testSB06, labelled “With and without apply discount code,” ran from 19 November 2024 and was still marked ongoing on the screenshot. It shows +12.63% conversion, +12.14% revenue per visitor and about £103,787 a month. Client branding is not shown (NDA signed).PDF
  • NDA: +19.30% RPV, called a winner at 100%An Intelligems results table called this a winner at 100% confidence. Variant 1 lifted revenue per visitor 19.30% ($5.03 to $6.00); Variant 2, with BestSellers, was +19.41%. Client branding is not shown (NDA signed).PDF
  • NDA: +11.69% CVR, 16 Oct–29 Nov 2024A finished UK store test (NDA signed), 16 October to 29 November 2024, Europe/London. 53,719 visitors and 571 orders. Conversion went from 1% to 1.12% (+11.69%) and revenue per visitor from £5.65 to £5.88 (+4.18%).PDF
  • NDA: +6.62% RPV from bestsellers in searchFor a pet supplies brand (NDA signed), we put bestsellers in the search bar. Over 14 days, revenue per visitor rose 6.62% and conversion 5.05%, with a recorded +$206,907 a month. Those figures are also on a public LinkedIn post, which is why we can label them RPV and CVR.PDF
  • NDA: +18.2% from showing % and $ discountsFor a pet supplies brand (NDA signed), showing the discount as both a percent and a dollar amount was recorded as a winner at +18.2%. The prior-winners list does not label that figure as RPV or CVR, so we don’t either.PDF
  • NDA: +15.5% from fully visible product titlesFor a pet supplies brand (NDA signed), making product titles fully visible on cards was recorded as a winner at +15.5%. The source does not label that figure as RPV or CVR.PDF
  • NDA: +15.8% from collection-page USPsFor a pet supplies brand (NDA signed), adding brand policies and USPs on the collection page was recorded as a winner at +15.8%. The source does not label that figure as RPV or CVR.PDF
  • NDA: +9.7% from a savings anchor on cardsFor a pet supplies brand (NDA signed), putting a savings anchor on the product card was recorded as a winner at +9.7%. The source does not label that figure as RPV or CVR.PDF
  • NDA: +23.1% from USPs above the fold on the PDPFor a book retailer (NDA signed), moving USPs above the fold on the product page was recorded as a winner at +23.1%. The prior-winners list does not label that figure as RPV or CVR, so we don’t either.PDF
  • NDA: +10.4% from cart page vs cart drawerFor a book retailer (NDA signed), testing a cart page against a cart drawer was recorded as a winner at +10.4%. The source does not label that figure as RPV or CVR.PDF
  • NDA: +14.9% from the cart button and USPsFor a book retailer (NDA signed), a cart-button and USPs test was recorded as a winner at +14.9%. The source does not label that figure as RPV or CVR.PDF
  • BSQ: +2.92% RPV from original-product PDP focusA product-page version built around the original hero product, 6–14 May 2025. The BSQ test log records it as a winner: +2.92% revenue per visitor, +3.08% conversion and +$69,151 a month. The deck rounds the same test to +2.9% / +3.1%.PDF
  • BSQ: +1.22% RPV from cart page vs cart drawerWe tested a full cart page against a slide-out cart drawer, 7–21 May 2025. It was a smaller win than the shipping-date and headline tests, but the log still records it as a winner: +1.22% revenue per visitor, +2.16% conversion and +$38,286 a month.PDF
  • BSQ: CTA copy test, +$55,675/moWe rewrote the call-to-action button copy and ran the test 12–26 March 2025. Both the test log and the deck record it as a winner. The only lift figure in the log is +$55,675 a month; there is no RPV or CVR percentage on file, so none is quoted.PDF
  • Wellmist: product pages redesigned and liveWe redesigned four Wellmist product pages in Figma, built them into a new Shopify theme, and published them on 28 October 2026, alongside listicles for Reset. There is no measured lift on file, so this entry shows the work that shipped, not a test result.PDF
  • The Naked Tiger: menu, PDPs, cart and size guideDesigns for a merchandised mobile menu, product pages, a cart drawer and a size guide, for a mobile-first fashion store. The source describes the status as designs done, build next. No measured lift is on file.PDF
  • Sonno: research and a ten-test mattress roadmapWe went through Sonno page by page, found eight places it was losing mattress buyers, and turned them into ten ranked A/B tests with mock-ups. We also designed mobile-menu directions and, earlier in 2025, a cart-page test. No called winning lift is on file, so none is quoted.PDF
  • Cellumove: teardown, offers and a PDP mock-upWe ran a CRO teardown, a UK retention study and an offer strategy from 90 days of order data, then mocked up a new product page. 23.5% of UK customers come back — that’s a research finding, not a test lift. No called A/B-test winner is on file.PDF
  • Miss Rose: research and tests designedWe ran the full research stack for Miss Rose, then designed six multivariate tests with 24 wireframes and three offer tests. The all-products collection brought 57.7% of sessions but converted at only 2.79% — a research finding, not a test lift. Early reads below a called-winner threshold are not quoted.PDF
  • Mad Dental Care: a bundle-first product pageA teeth-whitening product page redesigned around the recommended pack, with a trust strip under the header, a bundle-led gallery, and a sticky add-to-cart bar. No measured lift is on file, so this entry shows the design itself.PDF
  • Manto.: mobile menu with best sellers in the drawerThe Manto. mobile menu was a text list of categories. We kept those links and added a Best Sellers row with a sale tile and product photos, so people can start shopping before they pick a category. No measured lift is on file.PDF
  • Artem Straps: menu redesign and launch pagesAlongside the winning Artem tests already on crotactic.com, we redesigned the mobile menu and designed launch pages for Black Friday and a VIP drop. No measured lift is on file for these pieces; the winning tests have their own case studies.PDF

About

I run CROtactic, a CRO agency for Shopify brands doing $100K+/mo. We get you more revenue from the traffic you already pay for.

Our process:

1. Research: GA4 funnel drop-offs, heatmaps, session recordings, reviews, surveys and competitor teardowns, to find where the store is leaking money.

2. Prioritize: rank each idea by impact and by whether your traffic can reach significance.

3. Design and build: wireframe, copy and dev, live in 10–15 days.

4. Test: 50/50 split on Intelligems, judged on revenue per visitor, not clicks.

5. Iterate: winners stay, losers get pulled, and every result goes into the next round.

Recent wins:

• Artem Straps bundle builder: +26.1% RPV in 21 days

• Artem Straps checkout stock check: +18.5% RPV in 19 days

• BSQ advertorial headline: +14.56% RPV in one week

Offer: a 10% RPV uplift in 90 days, or we work free until you get it.

Book a call: https://tidycal.com/abdullahdoescro/30-minute-meeting-3qq5vq6

Services 4

See all services
  • Marketing & GrowthCRO Landing Pages, Listicles, Advertorials & PDPsPosted 2 days agoFrom$1,200 /project
  • Marketing & GrowthShopify CRO Audit — Funnel Research & Test RoadmapPosted 2 days agoFrom$997 /project
  • Marketing & GrowthCRO Facelift — Menu, Cart, PDP, Collection & NavPosted 2 days ago

Experience 4

  • C

    Founder

    CROtactic
    Jan 2025 – Present1 yr 11 mos
  • VA

    Conversion Specialist

    Validare Agency
    Sep 2024 – Present2 yrs 3 mosRemote

    CRO research, A/B testing and landing page optimization for 8-figure DTC brands.

  • S&

    Data Conversion Specialist

    Shopify & CRO Agency
    Mar 2024 – Oct 20248 mosRemote

    Analyzed Shopify store data for conversion leaks and test priorities; supported landing page optimization and experiment analysis across multiple clients.

  • C

    Conversion Specialist

    ConversionWise
    Feb 2023 – Feb 20241 yr 1 moRemote

    CRO research, test ideation and A/B testing for ecommerce brands across a multi-client agency workload.

Education

  • UET Peshawar

    BSc Computer Science & IT

    Jan 2018 – Dec 2022

See Muhammad’s full profile

Industries, more reviews and certifications are visible to members.

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  • Beauty & FashionHealth & WellnessE-commerce & RetailIndustries3 industries
  • Certifications4 credentials

At a glance

Available for workReach out to talk about a project
Location
Pakistan
Services posted
4
Rating
No reviews yet
Member since
13 Nov 2026

Skills 11

The skills this member works with.

  • Heatmap Analysis
  • Shopify
  • Google Analytics 4
  • Funnel Optimization
  • Conversion Rate Optimization
  • Ecommerce

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